Marketing is the process of interesting potential customers and clients in your products and/or services. But essentially marketing involves everything you do to get your potential customers and your product or service together.
THESE ARE SOME OF THE MANY HATS WORN BY BUSINESSES IN MARKETING THEIR PRODUCT
HUNTER Target and identify new business contacts. Often involves cold calling which we all love to do, and figuring out whom we need to talk with at a given company. Could also involve scanning the paper and researching community events for opportunities to showcase your business.
CAMO HUNTER Often under cover – attending various networking events, business development groups and educational functions to see who they may run into that might be a fit for their services. Although to some this may seem like fun, it’s really hard work because you always must be on and listening for opportunity.
BRANDING Happens when people begin to recognize who you are. This hat can involve identifying places to advertise, creating or relaunching a website or printed material. Presenting seminars to create awareness of your services. Notifying the press on noteworthy events.
PARTY HAT After you build a successful client base, many businesses thank their clients with a client appreciation event. They may invite them to a company picnic or holiday party. These events are a fun way to thank clients for their support, but the details can be daunting.
HAVE FUN HAT When the phone is ringing and a business is successful, it’s time to celebrate. Let your hair down, take a vacation, go out to dinner or just KICK BACK and ENJOY SUCCESS!
Does your head feel a little heavy? Many clients I work with are good at what they do, but aren’t necessarily good at wearing all the hats. That’s why Rev-Up Marketing is different. We wear the hats for each and every business we represent from concept and direction ~ to the details of press releases and special events – we’re with our clients every step of the way….Planting Seeds for Future Business Growth!
Autumn Edmiston, Principal of Rev-Up Marketing, helps business owners grow by empowering their marketing knowledge, defining product niches, and establishing tools to create and maintain loyal customers.
BRAND DEVELOPMENT & BRANDING CAMPAIGNS
Rev-Up Marketing is owned and operated by Autumn Edmiston. Ms. Edmiston holds a Bachelor's of Arts in Communications and Business Management from Carlow University. Positions held include: National Account Designate for Fortune 500 Company, Director of Marketing in health care environments and Sales Manager in environmental services.
"The professionalism that shines through in every conversation or contact Autumn Edmiston with Rev-Up Marketing makes on behalf of our company is remarkable. Time and time again a client will comment on how she "sold" Home Evolutions with the passion that is usually only seen from the owner of a company. You are a true professional and the influence that you have made on me and my company will impact our success for many years."
Harry Burns, President, Home Evolutions
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